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Google is by far the most used search engine on the web.placement in the Google and Yahoo search results are absolutely essential in order for your website to be successful.Google places a very strong emphasis on the quality and relevancy of their search results.several techniques is used by many webmasters and Search Engine Optimization (SEO) experts to increase PR of their Website.Many people think of search engines and directories as the same thing. In reality there is a big difference between them.A directory is a searchable database of web page. A search engine "crawls the web" by following links from web page to web page and website to website.Spiders move from website to website and page to page by following links. The Google spider (known as Googlebot) does a semi-regular "crawl" into the interior pages of sites that are already in its database.You want the spider to visit your site as often as possible in order to pick up new pages and any changes to your old ones.A web page's PageRank is a number from 1 to 10 that is calculated by Google for that page.PageRank plays a role in how highly a page is ranked in the Google search results for a given search term. A link from any page with a Google PageRank of 1 or higher will help increase your page's ranking, but links from higher PR pages provide a much larger boost. Whenever possible, try to get links from pages that are at PR5 or better.search engine optimization (SEO) techniques aren't static.